Five days after the game's launch, public relations director Marit Lund announced that "35,000 registered accounts" had been created. By 2002, the total number of subscriptions created since launch was stated as 150,000. After the release of the Shadowlands and Alien Invasion expansion packs, total subscriptions had risen to 700,000 in late 2004. Sales of the game, its expansion packs, and monthly customer subscriptions had generated US$28 million dollars by 2005.
The "free play" program, started in 2004, has had the most significant effect on subscriptions to date. ”More than 400,000 new players" signed up for free subscriptions in the program's first ten months according to Funcom CEO Trond Arne Aas. The next year, the number of free subscriptions created, independent of paid subscriptions, was stated as one million.[74] The income from the program—which had generated $1,000,000 by its second year—supplements revenue from paid accounts.
Funcom attributed "higher than expected" company profits in 2006 to Lost Eden's release in December of that year. Subscription revenue during this time was described as "steady" and "profitable". Subscription revenue remained "steady" for the next three years, until 2009 when they were described as "slowly declining". It was stated that close to two million subscriptions, both free and paid, had been created by July 2008
The "free play" program, started in 2004, has had the most significant effect on subscriptions to date. ”More than 400,000 new players" signed up for free subscriptions in the program's first ten months according to Funcom CEO Trond Arne Aas. The next year, the number of free subscriptions created, independent of paid subscriptions, was stated as one million.[74] The income from the program—which had generated $1,000,000 by its second year—supplements revenue from paid accounts.
Funcom attributed "higher than expected" company profits in 2006 to Lost Eden's release in December of that year. Subscription revenue during this time was described as "steady" and "profitable". Subscription revenue remained "steady" for the next three years, until 2009 when they were described as "slowly declining". It was stated that close to two million subscriptions, both free and paid, had been created by July 2008
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